Private Label Olive Oil Producer
Olive oil producers are always looking for new ways to attract more customers and increase their sales. These activities consist of offering wide range of olive oil types such as light olive oil, pomace olive oil, pure olive oil, cooking olive oil, organic olive oil, early harvest olive oil or so. All of these types of olive oils have slight and major differences.
What is most important is that some of above types of olive oils are being used for the purpose of advertising instead of actually offering the real value of the specific olive oil. These kind of actions were good when the customers were not much aware of the actual definitions in olive oil.
In the recent years, we see that more and more customers are reaching all the information regarding to olive oil types and characteristics with the help of internet. These kind of consumers are the hardest one to be attractive by fancy label wording.
In this regard, Artem Oliva that is a private label olive oil producer, is offering wide range of olive oil information and resources online in order to increase the knowledge of the customers around the world.
The olive oils that are produced in Mediterranean are shipped to whole world and the definitions and wording on the labels are what people first check and make the purchase decision.
There is a very simple example for that. In an experiment made by Artem Oliva, two different types of label wording were used on the same bottles, labels, position in the supermarket and so on. All other variables were equal but the wording used on the label. The oil that was the material of the experiment was olive pomace oil which is a well known mid-quality cooking olive oil.
In the label one, olive pomace oil was named as “Purest Olive Oil from Mediterranean’s most natural and most organic olive groves to your palate.” In the second label the oil is defined as “100% Olive Pomace Oil.”
The results are surprisingly interesting. The sales of the 1st bottle were almost 25% higher than the second bottle for the same profile of consumers of same demographic background.
What this study tells us that although it may sound charming to polish the wording on the olive oil label, it shall not be allowed to change the mind of the consumer just by wording a value that is not actually in the bottle.
Largest olive oil-table olives exporter company has made a very simple differentiation between these olive oil types and published in their website so that all the end consumers around the world can reach and get the necessary basic knowledge about it.