@opiniumshop recent Fashion Fix study, which explores US consumers’ view on the current impact of the fashion industry, reveals that a third (31%) of Americans are concerned about fashion and sustainability, with younger Americans being the most concerned. Only one in five (20%) Americans ages 18-34 do not think about sustainable fashion, compared to 27% of Americans ages 35-54 and 42% ages 55+. However, only a small number are taking action to change their shopping habits and are instead looking to fashion brands to act on driving sustainable fashion practices. Two thirds of US consumers (66%) expressed that they are concerned about the environment nowadays, and when it comes to which industries US adults believe to have the least sustainable practices, travel (37%) and fashion (27%) are the two most negatively perceived categories. Despite this, when asked about the most important factors when purchasing a fashion item, only 11% consider environmental impact, with price (68%) being the top-rated factor. … @reveriepage | https://www.reveriepage.com/blog/fashion-fix-a-third-of-the-us-is-concerned-about-sustainable-fashion-but-price-is-still-important #fashiontips #pricetag #fashionbuying #checkthetags #poptags #fashionfix #consumerism #consciousbuyers #consciousshoppers #ethicalshioppers #ethicalconsumers #sustainablefashion #sustainablewardrobe #inflatiedprices #fashionshopping #buyersremorse #styleaesthetic #consciousconsumers #carbonfootprint #climatechange #futureoffashion (at New York City, N.Y.) https://www.instagram.com/p/CZz_nBVLqy9/?utm_medium=tumblr
