Put Some Design In Your Stein
What’s new with local craft beer? Portico Brewing.
At Portico, they create their beers with an uninhibited focus on design. Their motto is “put some design in your stein”, which really speaks to how they approach their brand.
They see brewing as an interactive process- like an architect would start with a hand drawing. They make small batch ‘drafts” of all their beers. Then they experiment with different hop combinations, yeasts, and brewing processes to develop a variety of aromas and flavors until the beer takes shape.
Design influences everything they do, from their flagship tap handles modeled by Frank Lloyd Wright’s Guggenheim, to their beer names that are inspired by architecture, science, and math.
Two new projects are on the horizon: the ‘Carrier Project’ and ‘Tap Handle 2.0’
Carrier Project: They just released their first packaged product to the market, 4/6pks. Given it was their first bottle release; they wanted to create something different. So they set out to package six packs in individually printed carriers, designed and hand stamped by the owner! Check out photos of their project at porticobrewing.com/carrierproject
Tap Handle 2.0: In April they connected with local creative agency, HEART, who offered them help to create a new tap handle design. HEART offered a beautiful rendering of design, and allowed them to use their 3D printer and laser cutter to prototype the handle. They are still working on this project and should expect to see it finished this summer.
Fuzzy Logic and Chroma are now available in 12oz bottles. Head to your favorite store and grab a six pack of local beer to help celebrate America’s Independence this weekend!