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The Advantages of Direct Mail Marketing
There are a lot of new and innovative ways to market your business online, but many businesses are still looking back to the power of good old-fashioned direct mailing campaigns. It might surprise you, but direct mail is still one of the most consistently effective forms of advertising and it can really offer you a lot of benefits.
So what are the advantages of using direct mail marketing for your advertising campaigns? Here are a few of the major perks:
Direct Mail Can Be Personalised
When you send out a direct mail marketing campaign it can be personalised. First of all, it is highly targeting and can be tailored to a specific niche audience, which means that the customer will receive offers that are likely to meet their needs.
Secondly, direct mail can also be personalised to include names and other information. This special touch makes the campaign much more effective and makes customers more likely to follow through and make a purchase. Also, you can use textured paper, eye-catching colours, different envelope sizes and shapes and other features to make the package seem more interesting and make your recipient much more likely to open it.
It’s a Reliable, Tangible Format
Receiving marketing information via direct mail dates back for many decades, so people tend to trust it more and see the contents are reliable. Many customers can be sceptical about email or social media marketing, but they are more receptive to direct mail campaigns because they are familiar. There’s something about a piece of mail that you can physically handle that feels so much more legitimate than an email, Facebook post or tweet.
For this reason, direct mail is much more likely to be opened than email. Someone’s mailbox demands more attention than their email inbox, as the mail is actually physically entering the household.
Many People Have Overflowing Email Inboxes
Most of us get more emails per day than we have time to respond to. These include personal communication, but they also include updates, marketing materials, offers and news. The average person doesn’t have time to read all of the offers and promotions they receive via email and they often simply delete them. There’s just too much junk in your email folder to read through and consider each message.
On the other hand, people are receiving less physical mail these days. When the average person gets physical mail, they are likely to sort through it as soon as they receive it. Now that there is not as much competition in the old fashioned snail mail box, this is the best place to be aiming your sales messages.
There’s no need for complicated analytics when it comes to direct mail marketing. All you need to do is specifically target your demographic and then measure your success by tallying the number of offers that are redeemed afterwards. In order to make people more likely to respond to your direct mailing, make sure that you have a strong call to action at the end such as something they can order or sign up for.
Another advantage of a direct mail campaign is that you can include simple freebies within the package in order to win your recipient over with a free gift. This could be a coaster, a sticker, a notepad, a pen or anything like this – printed with your company name of course. This is definitely something that you can’t do when sending an email. This will make your brand stand out from the rest – which is priceless.
These are just a few of the many advantages to using direct mail marketing. If you are considering a direct mail marketing campaign, there are a lot of tools online that can help you. For example, you can use a postcode lookup in order to find a full address if you only have a postcode. A postcode finder helps to ensure that you are working from a database of high quality addresses.
Take your time and do your marketing the old fashioned, direct way. You will be impressed by the results that this type of communication can offer.
#DirectMailMarketing, #PostcodeFinder
