A Dramatic Outdoor Type Exhibition - Coming soon from Monotype
London's leading independent design festival, Clerkenwell Design Week, has been my favourite design event since it started five years ago.
With their London office in the middle of Clerkenwell, Monotype has been a regular participant. This May however, Monotype is ensuring that typefaces and type design are represented at the centre of the design festival with WordPlay, a bold outdoor exhibition of typeface.
Teaming up with local designers a selection of Monotype’s typefaces will be used to spell out six vibrant words that will be variously suspended from trees, stacked or splayed on pavement, painted on brick walls, or presented on provocative signage.
“Local design talent will experiment with wildly disparate materials—wood, light, vinyl, concrete, fabric, and acrylic—to give form to the Monotype faces. This large-scale installation art is designed to bring the details, curves, contrasts, and textures of type to life and to show us how dynamic type can be.”
In their announcement, Clerkenwell Design Week revealed Monotype’s visual identity for the exhibition (shown above). I recognised some the Louis Pouchée decorative letters and Monotype kindly shared some of the source images from their archive in Salfords.
Clerkenwell Design Week, 19th-21st May, 2015
Read more about the Pouchée Woodblock alphabets here.