Just days before the start of the UN COP21 Climate Conference held in Paris and during the French state of emergency following terrorist attacks earlier this November, 600 posters were covertly distributed and hung within the city. The posters were not taped to poles or distributed in public grounds, but secured behind glass at bus stops around the city. The large-scale posters were advertisement replacements, fake corporate ads designed by 82 artists across 19 countries to satirize messaging found throughout the Parisian streets.
Organized by the Brandalism project, the citywide sweep is meant to challenge the corporate takeover of the Paris climate talks, forming ads that target the link between corporations’ advertising with consumerism, global warming, and fossil fuel consumption. The posters reference many of the climate talks’ corporate sponsors including Air France, Dow Chemicals, GDF Suez (Engie). Many of the Photoshopped images use the same branding and voice as the original advertisement, forcing the audience to take a deeper look at the content of the hundreds of posters dotting their daily commute.
“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem,” said Brandalism’s Joe Elan.
Courtesy of thisiscollosal.com