Art Gallery Prankvertisement: Vitaminwater Made Rogue Artist Vandalize A Brooklyn Gallery Opening
In the video, a young man saunters into a staged gallery opening at Williamsburg's 7 Dunham and "improves" the collection by painting over abstract canvas works and taking a bite out of a sandwich that was on display as part of a sculpture piece. The stunned gallery-goers react with a mixture of open-mouthed shock, stifled laughter, and fear ("I think you can get arrested for what you're doing," one lady warns the prankster) as the camera cuts away to the CollegeHumor team enjoying the fruits of its labor from a production facility.
Afterward, viewers see the logo for Viatminwater's "Make Boring Brilliant" campaign, which encourages people to use social media to suggest boring situations in need of an exciting prank. Read more here