BBC Session 3 - Pitching Ideas
Today’s lecture was about PITCHING with BBC. It was the third set of different workshops with the BBC design and creative thinking team. I learned a few things about how to pitch or how to present an idea effectively. Basically Pitching means effective communication and generously the focus within it is on the audience (BBC Design Thinking Team, 2017). The best and funniest thing what the Guys from BBC said was “Don´t worry if you don´t have a good idea because content is just 8% of a presentation”(BBC Design Thinking Team, 2017). While they said this sentence I directly felt a little bit less pressure on my shoulders. Presenting is about wining minds with logic, hearts and emotion. So think about the audience: focus on them, ask yourself what do they need and choose the words carefully.
“How many languages do you need to communicate with the world? - Just your own!” (BBC Design Thinking Team, 2017). This lecture was an interesting and motivating session. It really explored what presenting an idea means and I got a few good thoughts about how to prepare myself for our final presentation.
BBC Design Thinking Team. (2017). Lecture: Pitching Ideas. [Lecture]. Retrieved from https://unilearn.hud.ac.uk/bbcswebdav/pid-1980666-dt-content-rid-3050635_1/courses/TMA1402-1617/Huddersfield%2520MA%2520Day%25203%2520-%2520Pitching-2.pdf.
BBC Design Thinking Team. (2017). Lecture: Pitching Ideas. At the beginning of the lecture. [Quote].
BBC Design Thinking Team. (2017). Lecture: Pitching Ideas. In the middle of the lecture. [Quote].