News UK: Product Comparison
News UK asked Nina to do a deep dive product comparison across its suite of digital products, and compare them in terms of features & pricing to support product strategy.
THE PROBLEM
News UK did not have a macro view of how its product suite, including websites, apps and tablet ‘editions’, compared with key competitors.
WHAT WE DID
Nina did an exhaustive deep dive into News UK’s product suite, assessing apps, website and other digital products and their benefits and value to audience segments, when compared to similar products from other media or comparable outlets.
OUTCOMES
On the basis of her analysis, Nina presented a product SWOT analysis to the News UK top team, helping them identify products in need of potential development in order to stay competitive, as well as innovative or good practice from other media outlets. The research informed into product roadmapping and reprioritisation work.