"The power of profiles is improved by sharing opinions and judgments. The morality of profilicity can be expressed as “political correctness,” “virtue speech,” or “virtue signaling,” but also by violations of these, if this is what one’s audience is known to prefer. Profilic morality consists in proclamations complying with a targeted public opinion. There is no specific need to indicate “originality” or “autonomy.""
— Moeller & D'Ambrosio, You and Your Profile: Identity After Authenticity (2021)














