#project:thevisualworld

[theaimani]

Exercise: Playing with words

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Learning log & research

Exercise

[theaimani]

Project: The visual world

Summary

Typography uses both written and visual language, which makes it such a powerful tool for graphic designers. Typography speaks to us in two fundamentally different but connected ways, allowing us to create double meanings, literal meanings, and subtle meanings.

Typography can be used to reinforce or direct the written meaning of a word by adding visual elements.

Experimentation with typography is a relatively modern phenomenon although Aldus Mantis in 1508 produced the title page of Adages of Erasmus with visual sense.