Thea Imani

_____________________OCA blog, containing my art work, learning log & more interesting projects_____________________

[theaimani]

Part 5

Project: Magazine & books

Project: Information graphics

Project: Publicity & marketing

Project: Branding

Learning log

Assignment 5

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Assignment 5

Assignment 5 pdf file

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Project: Project Branding

Summary & Learning log

Research Point  Page.117

Exercise: Chance Housing Association

Exercise: The French Hen

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Project: Publicity and marketing

Summary & Learning log

Research Point Page.114

Exercise: Poster & flyer

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Project: Information graphics

Summary & Learning log

Exercise: Giving information

Exercise: Birthday list

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Project: Magazine & books

Summary & Learning log

Exercise: Magazine pages

Research Point Page.109

Exercise: Judging a book by its cover

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Formative feedback Part 4

Reflection

Link to reflection

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Assignment 4

Show me...

Links

Learning log

Assignment 4 Summary

Magazine article

Assignment:

Magazine 

Research on type foundries

Summary

Introduction

Typography is central to the practice of graphic design. The western alphabet we recognize today has developed over a millennial, drawing from ancient Phoenician, Greek, Etruscan & Roman Letterforms & writing traditions as well as Arabic numerals.

Typography = Mechanical reproduction of words through printing. 

Lettering = Hand rendered type, writing & calligraphy. 

It is easy to assume that the most invaded many developments in technologies. However ancient china and Korea developed paper, movable type & printing presses centuries before Europe.

Movable type

Johann Gutenberg developed the first European movable type, printing a copy of the bible in 1455 while William Caxton printed the first English books in 1475.

It was through the act of printing that the English language started to become unified.

As printing spread across Europe to Italy typeface began to develop that reflected the ideals of Renaissance. Letterpress has given us much of the technical language 

of typography, uppercase & lowercase letters, fonts, typeface.

Type: individuals metal letters, used in letterpress printing.

Fonts: Characters in a given typeface, Fx uppercase & lowercase, punctuation & symbols.

Typefaces: Fonts that are of a related design Times New Roman italic & bold, uppercase, lowercase, numerals & different sizes of fonts.

Typography: Design of typeface and their day to day use.

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Exercise: Hierarchy

Link to:

Learning log & exercise

Research

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Exercise: Lorem Ipsum

Link to:

Learning log, research & exercise

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Research point

Research point page 97

Exercise

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Exercise: In the face fits

Link to:

Learning log, research & exercise

Sample book

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Research point

Research point page 90

Exercise

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Exercise: A typographic jigsaw puzzle

Link to:

Learning log & exercise 

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Research point

Page. 87

Explore computer keyboard & pick a magazine & identify the main font

Exercise

Font finder:

http://www.identifont.com/

Magazine:

Hypebeast Issue 21

https://hypebeast.com/magazine

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Exercise: Playing with words

Links to:

Learning log & research

Exercise

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Research point

Research point Page.80 

Link to PDF