New Post has been published on RocketResponder
New Post has been published on https://www.rocketresponder.com/blog/why-you-might-want-to-prune-your-subscriber-list/
Why You Might Want to Prune Your Subscriber List
If you have been building your list for any period of time it is a good bet that you will have a varied group of people on your subscriber list.
It is likely that they could fit into the following categories:
super fans – open all or almost all of your emails, click on links and take the action you want them to take
fans – open most of your emails and click on your links more often than not
lukewarm subscribers – open some of your emails and click your links sometimes
cold subscribers – open the occasional email but rarely, if ever, click anything
dead subscribers – no activity at all.
Don’t think twice about removing inactive people from your subscriber list, rather like you would remove dead leaves from a plant.
The cold subscribers are good candidates for pruning too – especially if they used to open your emails in the past but have stopped doing so for a few months or so.
The benefits of this include:
you are no longer sending emails to people who don’t want to hear from you any more
you reduce the likelihood of getting spam complaints from people who are on your list but had forgotten they had signed up
your overall open rates will increase as you will have a smaller but more responsive list.
if you have a very large list it could end up saving you money in reduced fees.