#publishers forum

[melkins-blog]

BC Publishers’ Forum 2016 8: Moving from 'Real Time' to 'Real Money'

BC Publishers’ Forum 2016 8: Moving from ‘Real Time’ to ‘Real Money’

Notes from Theo Luke, Head of Twitter Amplify EMEA:

TV remains dominant video source but younger viewers switching to ondemand

220 x increase in video views on Twitter since January 2015

Content creation has never been cheaper

Analytics and targeting are improving

AV Media budgets are growing

Content makers are up against the likes of Caspar Lee who have less costs in making content

How can…

View On WordPress

[melkins-blog]

BC Publishers’ Forum 2016 6: Ensuring Video ROI

BC Publishers’ Forum 2016 6: Ensuring Video ROI

Notes from Brightcove’s VP Marketing and Business Development Mike Green:

Video advertising challenges

seamless TV like experiences to get high CPMs

ad blockers are “all or nothing”

highest usage of ad blockers is with the millennials

Ars Technica – no ‘intrusive ads’; running pop-up messages requesting  whitelist

The time is now for SSAI

VPAID 2.0 and Interactive Ads

Viewability

Increasing…

View On WordPress

[melkins-blog]

BC Publishers’ Forum 2016 4: Trends from the Sell Side

BC Publishers’ Forum 2016 4: Trends from the Sell Side

Notes from Leon Siotis, SpotX’s MD, UK and Southern Europe:

From open to private

UK programmatic video – helps drive growth

Media plan now has Publisher 1, Publisher 2, Audience Line and Data Line

Rise of the connected device

Landscape and opportunity – cross screen

expanding audience buckets

Parting thoughts

Stop talking about it – do it

If something is operationally difficult, it won’t happen

View On WordPress

[melkins-blog]

Brightcove Publishers' Forum 2016 1: Navigating the Storm

Brightcove Publishers’ Forum 2016 1: Navigating the Storm

Kicking off this year’s Brightcove Publishers’ Forum in London is Trinity Mirror Strategy Director Piers North.

Here are my key takeaways from his talk:

– Never make predictions about the future

– The perfect storm for our business – these are the factors that make the storm:

declining print circulation

declining print advertising

declining desktop

declining direct traffic

naturally rising…

View On WordPress