Martian Landing

My adventures ... @melbrogy

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Hootsuite Social Breakfast

Promising to blog more in 2017. Here are my notes from @Hootsuite_UK social breakfast.

Tremendously late posting this up, but I did promise to resume blogging this year now that I’m a little bit more used to juggling full time work + being a mum + being a wife + general busy bee.

Here are my key takeaways from the Hootsuite Social Breakfast in association with Brandwatch. The event was held in October at the Ham Yard Hotel in London. The focus was on:

The social opportunity: Taking…

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For UK-based Arabs with impressive talent who wish to be considered for Arabs Got Talent 2016 auditions

Casting producers of MBC’s hit show Arabs Got Talent are heading over to London from 25th until 30th August.

And they are looking to meet with Arab artists with impressive talents who wish to audition for the new season. They are looking for shows, new acts, something visual and interesting, which can be scary or funny… you can be a street artist, working with puppets, costumes… strange talents…

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BC Publishers’ Forum 2016 8: Moving from 'Real Time' to 'Real Money'

BC Publishers’ Forum 2016 8: Moving from ‘Real Time’ to ‘Real Money’

Notes from Theo Luke, Head of Twitter Amplify EMEA:

TV remains dominant video source but younger viewers switching to ondemand

220 x increase in video views on Twitter since January 2015

Content creation has never been cheaper

Analytics and targeting are improving

AV Media budgets are growing

Content makers are up against the likes of Caspar Lee who have less costs in making content

How can…

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BC Publishers’ Forum 2016 7: The New Rules of Conversation in a Social and Mobile Age

BC Publishers’ Forum 2016 7: The New Rules of Conversation in a Social and Mobile Age

Key takeaways from TheLADbible Group’s Marketing Director Mimi Turner:

Conversational ecosystem

TheLADbible

TheSPORTbible

Pretty52

TheODDSbible

TheGAMINGbible

TheFOODbible

TheLENSbible

Audiences go to them in different places – Snapchat, Instagram, Vine, Twitter, website – conversations with mostly young people around the world

The…

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BC Publishers’ Forum 2016 6: Ensuring Video ROI

BC Publishers’ Forum 2016 6: Ensuring Video ROI

Notes from Brightcove’s VP Marketing and Business Development Mike Green:

Video advertising challenges

seamless TV like experiences to get high CPMs

ad blockers are “all or nothing”

highest usage of ad blockers is with the millennials

Ars Technica – no ‘intrusive ads’; running pop-up messages requesting  whitelist

The time is now for SSAI

VPAID 2.0 and Interactive Ads

Viewability

Increasing…

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BC Publishers’ Forum 2016 4: Trends from the Sell Side

BC Publishers’ Forum 2016 4: Trends from the Sell Side

Notes from Leon Siotis, SpotX’s MD, UK and Southern Europe:

From open to private

UK programmatic video – helps drive growth

Media plan now has Publisher 1, Publisher 2, Audience Line and Data Line

Rise of the connected device

Landscape and opportunity – cross screen

expanding audience buckets

Parting thoughts

Stop talking about it – do it

If something is operationally difficult, it won’t happen

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BC Publishers' Forum 2016 3: Adapting to Challenges and Innovations in Publishing

BC Publishers’ Forum 2016 3: Adapting to Challenges and Innovations in Publishing

Notes from La Stampa Chief Technology Innovation Officer Giuseppe Covato:

Readership – readers are seeking for ‘free’ content and have lost confidence in newspapers

Products – printed newspaper and digital edition: different approach is needed

APPS – mobile-responsive digital edition staying undiscovered in the app stores

Publication channels – content atomising

Most major social media platfrom…

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BC Publishers' Forum 2016 2: Faster Content + Open Distribution

BC Publishers’ Forum 2016 2: Faster Content + Open Distribution

Key points from Google’s Global Product Partnerships’ Nick Harthan:

Mobile is fundamentally different

US stats – ave person checks their phone over 150x per day

Existential question of mobile web vs app – 13 per cent mobile web vs 87 per cent apps (social and messaging, entertainment, other apps)

The web offers broader reach, but engagement is low

40 per cent of people abandon a website that…

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Brightcove Publishers' Forum 2016 1: Navigating the Storm

Brightcove Publishers’ Forum 2016 1: Navigating the Storm

Kicking off this year’s Brightcove Publishers’ Forum in London is Trinity Mirror Strategy Director Piers North.

Here are my key takeaways from his talk:

– Never make predictions about the future

– The perfect storm for our business – these are the factors that make the storm:

declining print circulation

declining print advertising

declining desktop

declining direct traffic

naturally rising…

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Love this @britishlibrary #britishlibrary #london #knowledge (at The British Library)

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#perspective #stpancras #stairs #London (at St Pancras International)

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Never tired of looking at this #London #building @stpancrasren #architecture #stpancras #stpancrasrennaissancehotel (at St. Pancras Renaissance Hotel)

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Yum! #baked #doughnuts @dumdumdoughnuts #donuts #shoreditch #london #strawberry #dumdumdoughnuts (at Dum Dum Doughnuts)

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What better way to spend #Saturday afternoon than #afternoontea with your nearests and dearests. #cake #sweets #desserts #patisserie #london (at Dorsett Shepherds Bush)

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#Paris 2013 #prayforparis 🇫🇷🇫🇷🇫🇷 (at Eiffel Tower, Paris , France)

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Thank you @fondantfox for a brilliant #cakedecorating #masterclass over at @meringuegirls HQ. #cake #buttercream #vcso #vcsocam #instagood #photooftheday #instafood #chocolate (at Meringue Girls)

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This #cute #flamingo is part of @meringuegirls' HQ which I stroke just before I start a #workshop over at #meringuegirls (at Meringue Girls)