Jun 11, 2018
Me: This title is bad. It’s confusing.
Boss: No, it’s perfect. Just go with it.
Marketing: It’s a very marketable title.
Me: But it doesn’t represent what the book is about!
VP: Oh no one’s going to take this literally! It’s a great title.
Angry, Confused Customers: WTF? This isn’t the book I thought it was! I want my money back!
Boss: Why is everyone returning this book?
Marketing: Why are we getting such negative responses to our campaign?
VP: Why are the sales so bad?
Me: