#puraglobe

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Team CARE FOR CLIMATE® 2016

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Tech Talk

Advertorials are often unjustly stuck in a grey area of communication: if they are well done, they can be more informative than classic advertising. And if they are properly labelled as "advertorials", the reader also knows that he is reading the view of the sender - i.e. the company. Nevertheless, the facts have to be right, because if there is one thing we have learned in recent years and decades: A shitstorm quickly arises and can be very damaging to a company's image. Here's our latest copy for client PURAGLOBE:

And don't miss the video (done by TBD Media):

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Print explains

Corporate brochures are a real classic, probably one of the oldest advertising media in the world (weren't multi-page stone tablets already used in Pompeii… but let's not go there).

The advantage of the analogue product: it's a presentation from the briefcase, needs no electricity - and often remains visible on the customer's desk. That's why oldschool is sometimes still helpful.

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Tech Talk

PURAGLOBE produces new oil from used oil: re-engineering instead of re-cycling. So their wells have wheels: Baufeld is the company that collects used oil from everywhere to feed the PURAGLOBE plants in Zeitz, Germany. So, yes, you can protect climate with used oil.

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Tech Talk

For 'Kaiser Söhne' we provided website copy explaining their productive cooperation with PURAGLOBE. "Oil has always been a valuable raw material that should be used extremely efficiently. As a supplier and manufacturer of lubricants, it is one of our responsibilities to develop solutions for sustainable, safe and, if possible, climate-neutral use of this raw material." That's how "re-engineering instead of re-cycling" supports a better use of oil.

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CARE FOR CLIMATE® – The Poster

When we discovered the work of Robert Sheppard on DRIVETRIBE, we realized, he could be the right artist to do a celebration poster for the class victory of CARE FOR CLIMATE®’s Porsche 911 GT3 Cup.

https://drivetribe.com/t/this-is-auto-emotive-NSehsPwLQTW6BRqxIbtARQ

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CARE FOR CLIMATE – The Book

Nürburgring: "The Green Hell". The 24-hour race, an extreme strain for man and machine. And the ideal test laboratory for our customer PURAGLOBE, who equips the "CARE FOR CLIMATE®" team with racing oils and liquids. We tell this story in a specially produced limited edition brochure: The oil, the race, the book. With photographs by Martin Meiners, texts by Jaix Chaix and Mathias Jahn, concept by SOULD.