#purchasing decisions

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Factors In Product Packaging And It's Importance Forever - Navata

Discover key factors in product packaging that impact protection, cost, efficiency, and sustainability for optimized eCommerce and logistics

Right Size, Right Fit: Efficient Sizing Matters

Oversized or undersized packaging increases shipping costs and risks damage. Size optimization improves stacking, reduces waste, and minimizes material usage. Brands that right-size their packaging often see reduced logistics expenses and enhanced product presentation.

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https://navata.com/cms/factors-in-product-packaging/

Sustainability Counts: Eco-Friendly Packaging Choices

Eco-conscious packaging is no longer optional—it’s expected. Customers now prefer recyclable, compostable, or biodegradable materials. Sustainable packaging improves brand image, meets regulatory demands, and reduces your environmental footprint, helping you win eco-conscious consumers and long-term loyalty.

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The Effect of Online Marketing and Price Perception of Purchase Decisions Case Study at Medan Aidilia Os Shop

by Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar "The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,

URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf

Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar

internationaljournalsinengineering callforpaperengineering ugcapprovedengineeringjournal

The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. 

[ijtsrd]

Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center MMTC Medan Complex

by Adiwima Zebua | HD. Melva Sitanggang | Amril "Influence of Price and Quality of Service to Purchase Decisions in Salon Lady Boss Medan Mega Trade Center (MMTC) Medan Complex"

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,

URL: https://www.ijtsrd.com/papers/ijtsrd29927.pdf

Paper Url : https://www.ijtsrd.com/management/marketing/29927/influence-of-price-and-quality-of-service-to-purchase-decisions-in-salon-lady-boss-medan-mega-trade-center-mmtc-medan-complex/adiwima-zebua

internationaljournalsofcomputerscience callforpapercomputerscience ugcapprovedjournalsforcomputerscience

Price is very important in doing business because the price is one of the factors considered by the customer in making a purchase so that businesses must really consider the progress of their business well. If the business actor is wrong in setting the price, it will result in losses to the business so that the business actor will find it difficult to survive with the increasingly high competition in the business world. Besides the price, it is also necessary to carry out quality control or the quality of goods and services offered to customers, especially service goods felt by the buyer. In the development of business activities everywhere, each business actor has their own strategy in order to win the hearts of customers so that these business activities can run for a long time. One business actor in the service sector is the Lady Boss Salon which offers beauty care products to its customers who have graduated at Medan Mega Trade Center Complex MMTC Jalan Pancing Medan. The method used in this research is quantitative with an associative approach. The technique used in this study is probability sampling with a simple random sampling approach of 55 respondents. Data collection was carried out by distributing questionnaires to respondents who are consumers of Lady Boss Salon. The data analysis technique uses validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test which is operated through SPSS 16 program. The results of the study explained that the Price Variable X1 affected the Purchasing Decision Y by 10.7 and the Service Quality Variable X2 affected the Purchasing Decision Variable Y by 41.6 and the Price Variable X1 and the Quality Variable Services X2 affect the Purchasing Decision of 55.73 

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