#qualitysteet

[jjmillar]

JWT has created a nice little end of the holiday season campaign for Quality Street, ‘What’s in your tin?’.

I really like this idea, probably because my mum used theses tins for all sorts of things once the contents had been devoured. She still uses a tin to store all of the Christmas cards we get (just like the picture above). It’s a nice little insight that keeps the awareness of a holiday treat going into the new year.