Right Wingers Claim Pop Tarts Are Sexualizing Children
The breakfast food company Kellogg's has been accused of trying to "politicize" and "sexualize" its goods by using LGBTQ-welcoming and rainbow-themed advertising campaigns to market them, according to the America First Legal Foundation. An attorney representing the conservative advocacy group formed by former Trump White House adviser Stephen Miller, Reed Rubinstein, wrote to Kellogg's CEO Steve Cahillane alleging that business management had "hijacked the brand to advance an extreme political and social agenda." Rubeinstein stated, "Management has discarded the Company's long-held family-friendly marketing approach to politicize and sexualize its products, in spite of the enormous trust that hard-working American mothers and fathers have placed in Kellogg's."
One example of this “sexualization,” according to America First, is NEON Pink Block Party Lemonade Pop-Tarts, which were flagged for their bright pink-colored filling and frosting designs from queer illustrator Thaddeus Coates, as well as the fact that the product came about through a collaboration with NEON, a collective of artists and creators aimed at increasing the visibility of Black LGBTQ people launched by GLAAD.
In his complaint, Rubinstein claims that GLAAD "opposes parental rights to know about transgender 'transitions' in public schools, and promotes censorship and cancel culture."
Several further LGBTQ-themed or rainbow-colored Kellogg's items from recent years have been mentioned by America First.
