Oct 22, 2014
Qdoba Quesobliss Showdown
Voting on facebook isn’t the newest of ideas but fans love it. We put a twist on the typical voting app by adding infographics and real-time updating of votes so that fans could see how each flavor of queso ranked vs the other. It was super close at the end, but Queso Diablo won. Queso Diablo was one of the most successful product introductions in Qdoba’s history. It garnered strong sales, and strong social engagement and commentary with over 30,000 votes cast.
