4 ways to build your email list (for real estate agents) ⤵️ The Internet is changing (rapidly) — for instance, new privacy regulations are coming into operation practically every day. And, because of that, running targeted or retargeted ad campaigns (Facebook, Google, etc.) to reach customers is now and will become increasingly more restrictive. Advertising platforms like Facebook and Google, for instance, have historically relied on what are known as third-party cookies to accurately deliver targeted/retargeted ads to designated audiences. Now that’s all changing—third-party cookies are getting the boot 🥾 Backstory: when you installed your Facebook Pixel and/or Google’s Global Site Tag on your website, for instance—in so doing, you permitted Facebook and Google to plant “cookies” (third-party cookies, technically) on the web browsers of your site’s visitors. Those cookies were/are used to track the actions and behaviors of the folks surfing your site and could/can then be made into target audiences for your ad campaigns. Impressive, right?! In effect, however, every Pixeled-and-Tagged website here, there, or anywhere has become somewhat of a spy network for these platforms, observing Internet-users’ patterns, interests, and so forth. (Sort of like how, in The Dark Knight movie, Batman turned everybody’s cell phones into a sonar system to track down the Joker 🤡) It’s all big data! As privacy restrictions intensify—and, as a result of that, as ad-targeting becomes less and less effective—it’ll be all the more critical to build your email list! (What’s more, it’ll be equally as important to develop useful/valuable email content to send out.) 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝙛𝙤𝙪𝙧 𝙚𝙖𝙨𝙮 𝙞𝙙𝙚𝙖𝙨 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁 𝗶𝗻 𝟮𝟬𝟮𝟮: (Swipe through the images to review—and I’ve added extra content in my blog: LINK-IN-BIO) Bottom line: the Internet, in many ways, is changing. As privacy ramps up, make email marketing in 2022 a top business priority! Leave a comment and let me know what you think (please 🙏) #emailmarketingtips #realestatemarketing #realestatecontent #realtorsofinstagram #emailmarketing (at USA) https://www.instagram.com/hostinge_tech/p/CWl_GPMrb5u/?utm_medium=tumblr