Nov 25, 2014
Other Marketing Campaigns that have caught my eye
The World’s First Really Live Pig Feed
It was an innovative form of marketing to increase the awareness of ‘Compassion in World Farming’, an animal welfare charity that aims to end all factory farming practices (ciwf.org.uk), by using digital media created by Elvis Communications (elviscommunications.com).
This marketing incorporated, personalization, social media, mobile technology and the use of an app, to make people aware of an ethical problem in a fun, creative way.