#reflection wk12

[designumn2015]

Advertising Major

Within my Advertising major, user input is INCREDIBLY important.

Last semester, I took a Strategic Communication class which taught me about the importance of focus groups. Focus groups can contain a variety of individuals with different lifestyles or backgrounds (depending on the intended audience of the product being studied). I think it is important to consider multiple point of views because one person’s preference may be overlooked by another person’s suggestion for change.

For example, if you were the Creative Director for an Advertising Agency and you were in charge of launching a delivery service for Chipotle, you would certainly want to collect input from the target audience, teenagers or college students. However, it would be beneficial to consider how this advertising technique resonates with busy parents or professionals. This way, you can see which method is most effective in reaching a wide range of consumers. Diverse individuals bring different things to the table because we all don’t think alike.

[designumn2015]

Reflection

With the introduction of Project 3, I have begun to think of different problems. Out of all the issues pressing people around the world, I have definitely shied away from social issues. Project 3, so far, seems like a product or tangible object is the end goal, not a change in behavior among the masses. I appreciate the divergent thinking activity we did in class. I ended up of thinking how to use gondola lifts and hydroponics to produce food for people living on ocean coast. I am excited to see the end results for Project 3.