Jan 13, 2014
WHY HOW WHAT
Every organization knows what they do. A few know how they do it. Very few know why they do it. Why is not making money - making money is a result.
So, what does this look like in communication?
WHAT first communication We make great computers. They are well designed. Want to buy one?
WHY first communication Everything we do we believe in challenging the status quo. The way we challenge the status quo is by making them well designed and friendly. We happen to make computers. Want to buy one?
What = Rational thought How/Why = Human loyalty, emotion and decision-making.
It comes down to, "What do you believe."