If you’re going to survive in the wilderness, you’d better have a guide. And right now, managing data in the channel is the Wild West. Or, to borrow a phrase from The Wizard of Oz, \Toto, I have a feeling we\'re not in Kansas anymore.\ What’s changed about the channel is access to data. Mountains of it. What hasn’t changed is the ability of channel...
NEW! BLOG: The Channel Chief Survival Guide
If you’re going to survive in the wilderness, you’d better have a guide. And right now, managing data in the channel is the Wild West. Or, to borrow a phrase from The Wizard of Oz, "Toto, I have a feeling we're not in Kansas anymore."
What’s changed about the channel is access to data. Mountains of it. What hasn’t changed is the ability of channel chiefs to analyze and use this data to better understand their channel partners and end customers, and act on the insights gleaned from this knowledge.
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