Above is a photograph of the door of a shop. On the far left of the door is a signage which says “Entrance”. This a sign which simply gives direction to a person intending to enter the shop. It is a bottom up sign as it has probably been made and placed there by the owner of the shop.
To the right of the “Entrance” sign, there is another sign which states “SOUND ROCK” right at the top, in the Ideal position of the sign, which is an indication of the shop name, being the most important bit of information on that sign. Below the name of the shop, are the words “Parking only”, which is found in the bottom position, otherwise known as the Ideal position of the sign, which indicates that this space outside the shop is reserved for customers or the staff of this shop. This too is a bottom up sign as it has probably also been made and put up by the owner of this shop.
On the right side of the door of the shop is a larger sign, which has the name of the shop printed in bigger, bolder font that the rest of the words on the sign. The name again is found in the Ideal position of the sign which indicates that that is the most important bit of information on the sign before anything else. Below the name are a list of services that this store provides for their consumers. This list obeys the function of a sign being informative as it provides relevant information for their audience. At the bottom of the ding, in the Real position, we find the contact details for the store, which indicates two types of communicative methods for the consumers to reach the producers, either via telephone or via email. This sign is also a bottom up sign as it surely would have been placed on the wall of this store by the store owner.
