After all, if your customers can’t pay for the products and services they want to buy, they’re going to go elsewhere. According to PPRO, 44%
Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey, someone out there is using Bitcoin… right?
However, having too many payment options can be counterintuitive. You need to offer the payment methods your customers want, but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global, but adapt for local.
At the turn of the 21st century, two psychologists, Sheena Iyengar and Mark Lepper, set up an experiment at a food market. On day one, shoppers were shown a table with 24 different samples of jam. On the second day, only six samples were available.
The table with the larger number of samples attracted the most people, but did this interest convert to sales?
Interestingly, it didn’t.