Feb 7, 2020
In an edible products business it’s important to find ways to appeal to multiple senses.
Bakeries and cafes may have a slight edge here, as they can use the smell of their products to draw customers in. When customers smell that scent outside of the store, this will trigger their senses and remind them of that brand and its products. The right scents will encourage shoppers to linger and buy.
Another plus you can have in your cart is sample tasting. See if you can include taste testing stations where people can sample the products. Again, this encourages a more hands-on shopping experience and makes it less intimidating for people.