In Alsace, Dot-Drops launches its first eco-designed suitcase
The brand created by the Société alsacienne de la maroquinerie, in Molsheim (Bas-Rhin), ensures that its new suitcase has a lifespan four times longer than a traditional suitcase. It is more repairable than its competitors and promises to be, eventually, made in France.
Consisting almost all of plastic, a suitcase is not recycled and would only have a lifespan of five years on average. The suitcase that roams around during our travels usually ends up in landfill or in an incinerator.
Located in Molsheim (Bas-Rhin)[1], the Dot-Drops brand says it wants to change the situation. Issued from the Société alsacienne de la maroquinerie[2], a family business with an annual turnover of six million euros, this brand created in 2009 has just launched an eco-designed suitcase that it presents as the first on the market. To promote recycling, the materials are limited in number and chosen to be easily separated at the end of their lifecycle. But above all, the case is sold with a small tool, allowing you to repair it yourself and the spare parts are available for life free of charge.
In the end, the Dot-Drops suitcase[3] has a guaranteed lifespan of twenty years, or "four times longer than that of a traditional suitcase" according to its founder, Julien Ehret. As for production waste, it is reused to manufacture black suitcase shells. All that is missing is a proper recycling channel, a "project within a project" which the brand's founder says he is tackling.
The Dot-Drops suitcase is currently made in China, except for the final assembly, that is carried out in Alsace by a subcontractor. Transport from Asia does not weigh heavily in the life cycle of the suitcase, indicates Julien Ehret who mentions the figure of 1%. A "research and development roadmap" is however on the table to relocate production to France - at least for the plastic shell - by the summer of 2024. This requires, according to the manager, to adapt tools and know-how available in France. For example, he considers that its volumes, relatively small, do not correspond to the sizing of the machines of French plastics processors.
Dot-Drops, that currently has a three-person team, hopes to double its workforce by the end of the year.
Bénédicte Weiss, En Alsace, Dot-Drops lance sa première valise écoconçue, Les Echos, 25 août 2022, https://www.lesechos.fr/pme-regions/grand-est/en-alsace-dot-drops-lance-sa-premiere-valise-ecoconcue-1783658
[1] Molsheim is a commune and a subprefecture in the Bas-Rhin department in Grand Est in north-eastern France. The total population in 2017 was 9,312. Molsheim had been a very fast-growing city between the French censuses of 1968 and 1999, passing from 5,739 to 9,335 inhabitants, but this increase came to a noticeable halt since. The urban unit of Molsheim had 26,925 inhabitants in 2017, from 16,888 in 1968. Molsheim is part of the metropolitan area of Strasbourg.
[2] Designer of luggage, bags and suitcases since 1961, the Société Alsacienne de Maroquinerie, based in Molsheim, has always placed creation, innovation and quality at the heart of its strategy. https://www.jump.fr/