Create the Ripple Effect
The Problem
Inertia is a powerful force and overcoming it is not easy. Not acting on some of these current issues is akin to knowing that a violent crime is going to be committed and doing nothing to prevent it. While it does seem a rather drastic description of apathy, it is tantamount to having the blood of the crime on our hands as well.
The Experiment
So, it is imperative that we do something about it. We have decided to use the #RippleEffect of Internet Marketing through word of mouth to try and make a difference. With the help of concerned individuals, who don't want the proverbial blood of the crime mentioned above on their hands, we can make a difference. It's not enough to simply "tweet" about issues or "like" them when posted on social networks - it's important to impact change.
Likes and Tweets just show our awareness; they don't change the ground realities for the people who are actually affected. We need to change their lives for the better, or the like and tweet is simply an echo wafting through the digital universe and over time it will fade like the screams of the victims we did not act in support of.
We want to utilize the social network to motivate people to act and make a difference. We hope that our actions will inspire like-minded people who care enough to overcome the inertia that plagues our humanness.
As part of our commitment, we will continuously show you what we all were able to accomplish, the impact it made, and how we can continue to work to resolve the problem.
The Proverbial Pebble Throw
How am we going to achieve this?
First, we will highlight 5 issues that we are aware of that need urgent attention.
Second, we will ask people to use RipplIt to vote and pick the issue they want to address initially.
Third, we will go through the same process of picking a solution that we will implement to alleviate the issue.
Fourth, our belief is that you will join us in not only participating in the voting exercise, but also give your time (and possibly resources) to fix the problem with a solution as selected by you. You won't be asked to do anything that we won't be doing ourselves.
The Issues
- Protecting our planet from pollution and over-consumption
- Use of Mobile Devices and Driving
- Animal Cruelty
- Women's Rights and Safety
- Protecting Children from Predators
The Hope
And if we, can make a difference and provide the model for others to follow, we can create #TheRippleEffect !
- By Aditya Burman