#rmgallier

[bethandutton-blog]

Logo

As we didn't like the current logo, we thought about change the logo. We sketched individually what we feel is the best logo. As we already researched the brand to death. We had a great understanding of what we should represent the company.

My idea was used to create a logo that fitted together with it’s proportions. And using a typography led logo, would go right with the heritage.

The typography I first started off using was based on the year the company was founded. So basically the fonts I played around with was all created the year the company was.

My logo approaches had key layout princelples applied. As the letter just fixed perfectly together.

[bethandutton-blog]

Launch

The launch of the project was a one day brief to creat a leaflet for M.Gallier & Sons. Everyone in the class researched individually. And then we came back tighter to share our research. To find a USP, Platform and target audience.

Apart of my research, I didn't just look into the company and competitors. But I looked at customer respondence to the company,

After the class research topic, we then grouped off...I was with Suzie & Claire

Collaboratively we scamped around 50 ideas for door drops that can be created under £10.

The first ideas was a wrapping for a glass milk bottle, that told the milk story of M.Glallier and sons within each layer.

The second idea was a  heat responsive cup.

The third was a set of collectable puppets that were popped out of a leaflet.