Published in the Minneapolis/St. Paul Business Journal 2/14/2011

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Published in the Minneapolis/St. Paul Business Journal 2/14/2011
BLACK NEWS: Beddor Joins BLACK as VP, Client Services
MINNEAPOLIS, Minn. (Jan. 27, 2011) — Retail branding veteran Robin Beddor has joined BLACK: A Retail Brand Agency as vice president of client services. Beddor leads client service for BLACK’s growing roster of Fortune 500 and entrepreneurial clients at the fast-growing Minneapolis shop. BLACK specializes in branding and marketing solutions for every touch point between retailers and consumers, including in-store, online, traditional and social media, mobile and experiential marketing.
Beddor is a senior brand specialist with nearly 20 years experience in consumer and retail marketing. She was previously an account director with Fallon. Beddor’s experience includes high-profile retail brands like Coca Cola, Target, BMW of North America, Northwest Airlines and Nordstrom.
“Robin is sharp and passionate. She knows how to move fast to make things happen for retail brands,” said Tina Wilcox, BLACK’s CEO and creative director. “She’s expert at quickly assessing a brand’s opportunities and challenges, and leading teams to creative solutions to engage consumers and make registers ring — that’s retail.”
January 2011 - Twin Cities Business included news of the hiring of Robin Beddor, BLACK vice president of client services, in its log of personnel changes.
11/26/2010 The Minneapolis/St. Paul Business Journal Fast 50 Diary featured news of BLACK Design hiring Robin Beddor as vice president of client services.