Scissors are mean 😅 #memeoftheday #rockscissorspaper #scissorsarebullies #funnythingoftheday #fun #laughoutloud #poorpaper #angryrock https://www.instagram.com/p/CDyAT07gZvB/?igshid=1owzut2jdmzfb

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Scissors are mean 😅 #memeoftheday #rockscissorspaper #scissorsarebullies #funnythingoftheday #fun #laughoutloud #poorpaper #angryrock https://www.instagram.com/p/CDyAT07gZvB/?igshid=1owzut2jdmzfb
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Rock-scissors-paper
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Rock, Paper, Scissors
Sometimes your product doesn't have to be good. It only has to be the better of two evils. And you can choose which competitor to compare yourself against.
Identify the enemy. Criticise their views in your material and consistently challenge their contributions. This isn't a call to create a mob who are willing to make personal attacks on an individual. It's a call to unite a community against an enemy that symbolizes what your community stands against. It's a call to openly challenge the individuals views where possible. It's a call to create discussions about their views. It's a call to create content which criticises them. It's a call to prove how and why they are wrong. - The Enemy, Rich Miller, Online Community Guide
See also: Marketing vs the Opposition, MarketingXD
PS: You are aware that this can be taken too far, right? Pretty much every dictator and politician that you can think of uses this tactic, so it certainly works. But you want to be able to live with yourself, so stick to attacking products, not people.
Picture: Rick, paper Scissors chart - Wikipedia