Recently the deodorant company Secret has been advertising an all body deodorant and the commercials specifically target women and people with vaginas suggesting that the deodorant should be used to cover up vaginal odor. This is an incredibly sexist advertisement as it suggests people with vaginas are dirty for producing natural odors. Their advertisement prays on the fears of afab people that their vaginas are dirty for having a natural smell and uses social pressure to push their product. The rhetoric around vaginal odor is incredibly harmful seeing as most products that attempt to cover or diminish that odor actually harm the vaginal biome. Afab people are constantly being told that they need to change the natural rhythms of their bodies to appease a patriarchal society that wants them to appear infantile: several other analyses of the patriarchal control over afab peoples’ bodies point out that things such as growing hair, gaining weight, and having a period, all of which are signs of being postpubescent, are things the patriarchy has deemed unacceptable. The ideal body of an afab person under the patriarchy is prepubescent, which is horrific in itself, and Secrets campaign against vaginal odor is another way of wielding the power of patriarchy for capitalism. By suggesting afab people are dirty for having naturally occurring odors that begin happening after puberty Secret is attempting to leverage patriarchal power through fear tactics to sell their product and make the very group they are oppressing pay for it. They are not the first company to do this as the same thing happened with shaving companies in the 1920s when they sold the rhetoric that it was unhygienic for women to have body hair. I believe a boycott of this product is necessary so as to avoid giving the movement any more traction