Uptown Rudeboy
Once again remembering Men’s fashion week in London. One of the global centers of fashion, fashionistas, fashion freaks, enthusiasts and all the creatures roped into this enormous pulse. Streets are filled with models, agents and extra cars and motorbikes driving these beautiful humans around their castings, fittings and shows. Deadlines, late nights, agencies buzzing, phones ringing and last stitches put on clothes. Z cards taken (hundreds), pairs of shoes scattered on the floor, hankies, bow ties, bags. Young man standing in front of the shops, the studios, the fashion houses. Queues lining the sidewalk, puffs of cigarettes, laughs, model books tightly held under their arms. Allow your imagination to give you the feel of this magical atmosphere. The look at the line of very handsome young man, waiting to be seen. The line that you will see later on the show and at the end of the day in one of the famous clubs of London. Arts club, Café Royal, Shoreditch house, Soho house or fairly new Chiltern Street Firehouse in Marylebone. They are few of my favorites. But I also like to pop in to the Langham hotel bar with it’s absolutely fabulous service and Mash bar on Brewer street W1, that has just launched their new incredibly chic cocktail menu. This is where it all happens. After all that hard work. Days and months. The boys, the girls. The people all around this fascinating industry, that likes to be who they are. In that moment, in that situation. Creating vibe, inspiration, mood for today’s society. Resemble the style of living, feeling and even loving. The scent of it all, beautifully combined. We have created this short ad for Nick Tentis in one of the famous 5 star hotels, Café Royal. Truly enjoyable experience.
“Being a Londoner the sharp tailored style of the Mod & Ska movements has always had a strong influence on my designs. I’ve incorporated some cool details, such as ‘Sta-press’ creases and the ‘Fishmouth’ lapel to give a real flavour of this era,” commented designer Nick Tentis.
Special thanks to Marek Mysicka (director & film editor), Ian Palmers & Café Royal for using their amazing space, Julian Ganio (styling), Stuart Wiliamson ( stylist’s assistant), Rosie Bertnello (stylist’s assistant), Joshua Gibson (hair@Sassoon), Sarah Reigate (grooming), MLPR (press & PR), Severino DJ (music), Mr Hare (shoes), Jade Jagger (cuff links), Lucia Janosova (art director & producer)