Pureit purifies any water
Pureit purifies any water campaign wins @SpikesAsia Grand Prix for Print @LoweID @clarissajk @tandaseru_DI
Unilever’s print advertising campaign for Pureit water purifier has won the Grand Prix for Print at the Spikes Asia awards, along with Gold for art direction. The two print ads in the campaign, “Rural” and “Urban”, show waterways which at first appear to have no water. Distortions in the scene, along with the appearance of duck swimming overhead, and a can floating overhead, reveal the concept of…
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