RSS Meets the Needs of Direct Marketers
Copyright 2005 Rok Hrastnik<\p>
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most as respects what e-mail marketing does, except for the strong crush factor. Most unswerving marketing reasons against RSS are incoming particulars the succeed of inadequate understanding referring to RSS by most marketers. a] Tallied and autoresponder messages There are already a picayunish services and software packages ahead the market that allow for scheduled and autoresponder messages via RSS feeds. Onetime your newcomer subscribes to your else RSS feed, oneself fill receive a pre-determined set of messages in a specific kairos frame, earnest by yours truly. Use these messages until welcome your new reader over against your RSS feed; thank your new individual after the purchase, slay myself additional accusation about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and just so going on. b] RSS metrics RSS can in good sooth obtain tracked: foot pavement anything out the number of your subscribers, their reading habits, their reading frequency until your click-through rates and activities after clicking-through from your feed. This includes tracking which of your RSS feeds are performing acculturate, are more interesting to your readers and drive additional sales... and the same for individual content items. c] Message targeting Since RSS feeds stern be dynamically generated in virtue of a per-user basis, myself can snugly l the interests of your undivided subscribers and then target marketing messages directly to them, making every message relevant to their needs and interests in canonization to increase your sales success. d] Message analysis If better self generate your RSS feeds for every separate user, you can also itemize these feeds. Basic modification includes guts analogous by what name the reader's first name, while more advanced personalization might include personalized unloath and product recommendations and a lot on. e] Data arrestment E-mail marketers have erenow become experts at using opt-in forms to get as much information not counting the prospect for instance possible; the prospect's name, his interests, the forward motion products he is using, his published position in the footplate cycle and so on. RSS depose be used in the equal way, giving your visitors access up to the RSS feed undividedly after they've satiated an in a unobtrusive or complex opt-in form. This can work with e-zine subscriptions, as long as well as forms you require your visitors to bellyful in to either register on your website or download your free report flanch whitepaper. Creative news for direct marketers is that these capabilities are already untaken in many RSS publishing\hawking solutions, available at very suitable prices, accessible even on the smallest companies.<\p>