I'm a 'Her' - the film - fan and I think we will have personalised media and devices. Video is going to be everywhere, with interactivity highly developed. We will have personalised software to make our lives easier.
Miriam Hernanz, Head of RTVE Lab, on how people will consume media in 2025
Miriam Hernanz leads the RTVE Lab, in Madrid, where a multidisciplinary team of digital innovators creates new tools, approaches and techniques for storytelling. The Lab’s groundbreaking work on digital narratives and interactivity has been recognised with prestigious Lovie and Webby awards.
Miriam began her career at El Mundo before moving to the Spanish public service broadcaster, in 2008, as a member of the founder team of the news website, rtve.es. She joined RTVE Lab in 2011.
MM: Describe your job in as close as possible to 10 words.
MH: I´m a digital journalist developing new audiovisual narratives for news and entertainment formats.
MM: How would your colleagues describe you?
MH: When I asked them, colleague number one said, "Energetic, cheerful, and a thinker." Colleague number two said, "Happy, overly responsible, with a high sense of journalism."
Who am i working with!?
MM: What are you reading at the moment?
MH: At he moment I´m reading The Sense of an Ending, by Julian Barnes. The last one was L’adversaire, by Emmanuel Carrère.
MM: What is your favourite TV or radio programme?
MH: At the moment, it’s House of Cards. For me, is the best way to understand the joys and sadness of life.
MM: What’s your favourite app?
MH: WhatsApp... It is the most basic and my number one app.
MM: Which social network do you use the most?
MH: Instagram - it´s so attractive, intuitive and addictive.
MM: How important is social media in your life outside the office?
MH: I live more consciously in my virtual world than in the real one. Have I answered the question? For me, social media are an important extension in my life, where I can connect with my people, learn from anonymous people and show other features of my personality.
MM: What's the best idea that you ever had?
MH: Being part of an innovation department, to work in a place where people demand that you think of something new everyday!
MM: What's the biggest mistake that you ever made in your professional life?
MH: Stopping myself from developing a project just because someone said, “It ain’t gonna work.”
MM: How will people consume media 10 years from now?
MH: I´m a Her - the film - fan and I think we will have personalised media and devices. Video is going to be everywhere, with interactivity highly developed. We will have personalised software to make our lives easier.
