The palm oil division of Ruchi Soya Industries Ltd. recently conducted an awareness camp for over 150 farmers in Singampalli village near Kakinada, Andhra Pradesh. Post demonetization, there were reports of difficulties faced by farmers in conducting financial transactions across the country. Cash being the primary mode of transaction, demonetization had impacted farmers at large. To address this issue and support the farmers through this difficult period, Ruchi Soya has launched the ‘Kisan Kalyan Ayojan’ digital banking initiative. As part of this initiative, the company is organizing awareness camps to help farmers open bank accounts so that they get payments online directly into their bank accounts.