#russellads

[jamierussell]

The instagram app icon has been my favorite by far for as long as I can remember apps being around.  Matter of fact, all other app icons are pretty forgettable for me outside of IG’s.  Well, Instagram recently rolled out a new look.  I am sure I will come around, but for now... a week and a half later I still cannot bring myself to upgrade the app on my phone.  I simply can’t let the old logo go yet.

[jamierussell]

This is a great video series put together by @Gatorade celebrating the career of Peyton Manning.  From an advertising perspective, what a great campaign by Gatorade.  But also what a fantastic celebration of a pro athlete that did it right and was able to retire from the sport without the drama and downfall that follows most of our sports legends lately.

You can watch the entire series that includes individual stories by those involved using this link.

[jamierussell]

Russell Westbrook’s True Religion Brand Spot Reps OKC

I would have thought this ad featuring the OKC Thunder’s Russell Westbrook was a local (to OKC) spot.  A very well produced spot at that.  However, it is for True Religion’s spring line, who is a national brand.  I would like to think Russell requested to pull some secondary architectural OKC icons into the mix.

[jamierussell]

Favorite Commercial of Super Bowl 2015: Clash of Clans "Revenge"

Better late posting this than never.  This years Super Bowl was the year of the PSA's in my opinion, both spoofs and some for real.  Now maybe I am bias because I am a Clash of Clans fan but I loved the Liam Neeson appearance in "Revenge" from Clash of Clans.

[jamierussell]

Super Bowl XLVIII - Breakdown of Interactive Links in Super Bowl Commercials

Each year I like to break down the strategies advertisers choose to use to bridge their audience from the TV to their web site, social media channel, or online conversation.

I did think that last year's 2013 Super Bowl with all its power outage drama would be hard to beat.  In the end I was right, this year was much more tame than last year's Super Bowl saga.

Below are some observations I took away from this year's Super Bowl advertising frenzy. 

Also see my past two Super Bowl breakdowns: 2013 Super Bowl Breakdown and 2012 Super Bowl Breakdown

26+ commercials displayed twitter hashtags (ex. #NoContract) 14+ commercials displayed domain names (ex. BeatsMusic.com/ATT) 2+ commercials displayed social media links icons 2 Shazam badges (ex. Bud Lite & Jaguar) 1+ commercial displayed no links, hashtags, or social icons 1+ commercials displayed twitter account URLs 0 commercials displayed QR code on the screen (none since 2012) * My numbers may not be precise, I could have missed a ad or two.

I couldn't go through all this analysis and not at least put together my top 5 favorite commercials. So here goes.

Audi - The "Doverwawa" had me laughing five commercials after this Audi commercial was over. 

VW - Thought the idea of every 100k miles a VW turns over, and engineer in Germany gets their wings was funny and could live on for a while in VW lore.

TurboTax - I just loved the "Love Hurts" commercial. I thought they really took a otherwise boring brand and brought some life to it.

CarMax - The "Slow Clap" spot had me at Rudy. 

Ford Fusion - Had to respect the two spot approach and how the second spot with James Franco was twice as "awesome" as the first. 

Fun Fact: Steve Jobs is the father of the Super Bowl commercial.  He only ran his epic Apple commercial once and it was during the Super Bowl in 1984. 

Below is a full list of URLs and Hashtags used in this years Super Bowl ads. Custom URLs BeatsMusic.com/ATT Hyundia.com (w/ Social Icons) NFL.com/now Chevy.com/PurpleRoads MuppetsByGwen.com (godaddy.com) WeatherTech.com ShopHM.om ContourNuts.com Toyota.com/Highlander Subway.com (w/ Social Icons) Jeep.com/Cherokee Kia.com/k900 BritishVillians.com T-mobile.com/BreakUp Hashtag Examples #NearlyDouble (Ford fusion) #Doritos #SilveradoStrong #NFSmovie #UpForWhatever #Connect4Red #VW #NoContract (T-Mobile's ads featuring Tim Tebow) #BechamForHM #SlowClap/#SlowBark #AmericaIsBeautiful #Sonos #Brooklyn99 #StayUncompromised #HowMatters #Framly #IfYoureHappy #Hugfest #SaluteAHero (Budweiser) #AmericasImport #Empowering #GoodToBeBad (Jaguar) #JackIsBack (24) #BestBuds (Budweiser) #ItsGoTime (GoDaddy.con) #EsuranceSave30

[jamierussell]

Old Spice does it again with "Mom Song"

Old Spice continues to trump themselves with awkwardly hilarious TV spots now targeting the teen audience using their mothers as fodder.  Keep em coming Old Spice.  I'm betting on you come Super Bowl season this year!

Also watch the :30 second spots: - Old Spice | Bowl - Old Spice | Tree

[jamierussell]

Happy Holidays from Apple - "Misunderstood"

Starting out with the annoying family teen who turns out to be the family hero on Christmas day.  All you need is Airplay and an iPhone 5s with slow motion video and your family will love you forever! Happy Holidays... Enjoy.

[jamierussell]

Ever Heard of WestJet? Well You Have Now!

The below video was posted by WestJet on 12/8 (four days ago) and immediately went viral. An amazingly clever idea to give all the passengers of one of their flights with a granted Christmas wish. This is a great example of a idea that cut through the clutter quickly during the busy Christmas season. Moreover, I bet they paid little to nothing for media placement only to get 12 million YouTube views in a matter of days. 

So my final question is this.  Had you ever heard about WestJet before this video? Do you know who they are now?