Aug 9, 2017
HD makeup artist: Catherine Antonova
Stylist: Maria Zanko
Apparel by KSENIA GERTS, design atelier COTTON
Accessoroies by ANTQ
Photographer Elena Mineeva
Model Alexandra Sheptitskaya
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HD makeup artist: Catherine Antonova
Stylist: Maria Zanko
Apparel by KSENIA GERTS, design atelier COTTON
Accessoroies by ANTQ
Photographer Elena Mineeva
Model Alexandra Sheptitskaya
MORI `17 Lookbook
Of Moon and Other Sides
HD makeup artist: Catherine Antonova
Stylist/designer: Elena Kozel
Photographer: Elena Mineeva
Model: Alexandra Levakina
From Banking Precision to Fashion Freedom: The Inspiring Journey of Designer Zinaida Serova
In a world where accessories have become essential rather than mere embellishments, Zinaida Serova embraces a deeply personal approach to fashion—handmade artistry. Her bags are not churned out on assembly lines but crafted through a dialogue with materials, colors, and the character of the future owner. Each piece tells the story of a woman who bravely transitioned from a career in banking to realize her lifelong passion and establish her own fashion brand. In an exclusive interview with MosFocus, Zinaida shares how a bag can become a source of strength, how Italian leather intertwines with crochet, and why true handmade items always carry the spirit of their creator.
Transitioning from Banking to Creative Freedom Discover how Zinaida’s two-decade career in finance paved the way for her thriving design business.
Crochet Memories: A Grandmother’s Influence Explore the cherished memories and skills passed down from Zinaida's grandmother, igniting her passion for handmade crafts.
Bags as Personal Statements Understand Zinaida’s philosophy that transforms bags from mere accessories into focal points of individuality.
Craftsmanship with Character Delve into the importance of quality materials—particularly Italian leather—ensuring every piece is both beautiful and durable.
Fashion Shows: Building Recognition Learn how runway events have expanded Zinaida's reach, helping her brand gain traction and recognition.
Summer Collection: Beach Vibes and New Directions Get a sneak peek into her upcoming beach collection infused with vacation spirit, incorporating bright colors and fresh designs.
Travel and Design: A Harmonious Intersection Uncover how Zinaida’s passion for travel influences her design process, with ideas inspired by global cultures.
Evolving from Gifts to a Refined Brand Trace the evolution of Zinaida’s work from heartfelt gifts to a recognized brand focused on quality and audience engagement.
Advice for Aspiring Creatives Zinaida’s wisdom for those looking to turn their passion into a profession: embrace fear, stay determined, and let your creations reflect your essence.
In Zinaida Serova's story, we find a celebration of not just fashion but of discipline, courage, and a profound respect for craftsmanship.
Source: MosFocus Magazine – mosfocus.com
Triumphant Summer in the Capital: A Night of Fashion, Culture, and Culinary Delight at the Third Fashion Apartment
Triumphant Summer in the Capital
An exquisite evening on Bolshaya Yakimanka marked a landmark event in the Russian fashion scene — the third Fashion Apartment by the Designers' Club "Reforma Stilya." This atmospheric gathering brought together the most vibrant figures from the fashion industry, business, and culture under one roof.
A New Era of Fashion Events
The unique format of the Fashion Apartment redefines traditional fashion shows. Instead of typical runways, guests immerse themselves in a cozy atmosphere, becoming part of an engaging fashion dialogue. This innovative approach blends designer markets, culinary delights, and cultural programs into a flawless experience.
Stars of the Evening
The evening sparkled with the presence of esteemed stylists Nikolay Ovechkin, Omar Bayramov, and Ruslan Gromov. Celebrities like singers Nadia Ruchka and MALVA, along with dazzling actresses Evelina Bledans, Anna Yeshchenko, and Alena Chekhova, added a special charm. Poetess Alisa Tolkacheva fostered a creative vibe, while business and creative industry representatives brought an energetic dynamism.
Fashion Grandeur
A lavish showcase featured collections from leading Russian brands such as Vanity Voice, EriesTu, Bessmenno, and more. Notable collections included CHEKMAREVA and SENS CONCEPT, along with jewelry masterpieces from STYLE AVENUE Jewellery and Uvelina. The legendary Dolores hair styling masters showcased their craft, adding glamour to the event.
Climactic Finish
The grand finale was a multi-brand DIY fashion show, featuring prominent personalities like singer and composer Natalia Vlasova and actress Serafima Nizovskaya. Their presence created a unique atmosphere of a fashion performance that left audiences captivated.
Gastronomic Delights
An exquisite highlight was the interactive pasta workshop "Pastushka," where guests enjoyed gourmet dishes and participated in pasta-making. A refreshing summer drink palette complemented this warm evening, while the musical program and relaxed interactions among designers cultivated a distinctive vibe.
A New Chapter
Launched in Fall 2025, the Fashion Apartment confidently asserts itself as a platform for emerging trends and strong professional connections. More than just an event, it’s a movement uniting talented designers and their loyal fans into a vibrant fashion community.
This evening showcased that Russian fashion isn't merely an industry; it's an art form that captivates, inspires, and creates unforgettable experiences.
Source: MosFocus Magazine - mosfocus.com
Igniting Inspiration: The Grand Premiere of the 'Motivation' Awards Ceremony Set for June 18, 2026
MUSICBOX GOLD is thrilled to announce one of the most significant social and business events of the year! Join us on June 18, 2026, at the CASTLE CONCERT HALL for the prestigious "Motivation" Awards Ceremony.
Mission of the Award The "Motivation" Award celebrates remarkable achievements of individuals whose personal and professional journeys demonstrate that external circumstances are not obstacles, but opportunities for growth.
"Motivation is a synergy of inspiration, recognition, and real success. Our society needs new heroes whose stories ignite hearts and inspire advancement. For aspiring participants, this is a chance to shine on a national level," emphasizes Natalya Palinova, the Director of MUSICBOX GOLD and RUSSIAN MUSICBOX.
Participants and Guests Each attendee embodies spirit, talent, and the will to succeed. Notable figures include:
Roman Kostomarov, the Olympic champion and symbol of motivation.
Legends like Anita Tsoy, Abraham Russo, Vladimir Berezin, Alexander Peskov, and Sati Kazanova.
Leading experts and musicians such as Alexander Yagya, Lyudmila Sokolova, and many more.
Project Development The awards will kick off the first episode of the TV show "Motivation," giving guests a media boost on a national scale.
MosFocus magazine will be the informational partner, broadening the event’s reach and impact.
Project Support Top Russian brands are backing this monumental event, including "Royal Water," "Sytaya Stolitza," and more.
Practical Information Location: CASTLE CONCERT HALL, Moscow, Vishnevaya St., 13 Event Start: 19:00 Date: June 18, 2026, Press Arrival: 18:00
Join us for a celebration of achievements, inspiration, and new possibilities, uniting talented individuals ready to share their experiences and motivate others to reach new heights!
Source: MosFocus Magazine – mosfocus.com
Celebrating Fashion and Creativity: Highlights from the IV Spring-Summer Grand Fashion Show 2026
On April 19, 2026, the Reutov Park shopping and entertainment center transformed into a dazzling arena of fashion as the IV Spring-Summer Grand Fashion Show 2026 unfolded. This vibrant event brought together industry leaders, creative minds, and fashion enthusiasts, setting the stage for an unforgettable celebration of style.
Organized by Aliia Gaisina, a visionary known for her innovative fashion projects, the event was a testament to the confluence of artistry and high fashion. From breathtaking collections to captivating performances, every detail was meticulously curated to inspire and amaze.
Photographers Ekaterina Utkina, Alexey, and Anna Mezentseva captured the essence of the event, immortalizing moments that radiated beauty and inspiration. Meanwhile, top makeup artists from the École Academy and Zhanna Semenenko ensured that participants stepped onto the runway with impeccable looks, embodying the glamour of the fashion world.
The show garnered support from prominent media outlets, including "Children of Indigo," X-BOSS business magazine, and Radio "PTITSA," amplifying its reach and prestige. Partner organizations such as Dilya Rafikova in real estate and Alfa Bank provided invaluable backing, ensuring a seamless experience for all involved.
Attendees were treated to stunning collections from renowned Russian designers, vibrant performances, and recognition of talent across multiple categories, including Best Fashion Designer and Best Beauty Brand. Each award was a celebration of creativity and individuality, motivating participants to push their artistic boundaries.
Star personalities graced the runway, with icons like Tatyana Tuzova—the renowned Doll-Tanya—bringing a unique flair to the event. Other remarkable figures included Elena Ship, celebrated for her contributions to beauty and philanthropy, and Svetlana Belogubova, a respected couturier known for her exquisite designs.
A standout moment was the unveiling of the "Feathers of Happiness" collection by the Grand Fashion House, showcasing an innovative blend of human creativity and artificial intelligence. This new approach captured the audience's imagination and received enthusiastic applause.
Additional highlights included collections by young talents such as designer Alena Klimova, whose "Magic of Water" line drew inspiration from nature, and Tasha Shumova, who showcased an eco-friendly upcycle collection that exemplified modern fashion trends.
International presence was marked by His Excellency Elias Alexsen Regul, the brand ambassador of the Kingdom of Norway, who added global significance to the occasion.
The audience was further entertained by a host of artists from the creative community, including TAYA NOVA, OLGA ZOLOTAYA, and Vera June, ensuring that the event was as much about music and artistry as it was about fashion.
With connections to notable Russian cinema and a reflection of the rich cultural tapestry of Russia, the Grand Fashion Show 2026 was not just a fashion event; it was a celebration of creativity, style, and the enduring passion that unites the world of fashion.
Source: MosFocus Magazine – mosfocus.com
WORLD DANCE FESTIVAL RUSSIA: Blurring the Boundaries Between Stardom and Soulful Expression in the Heart of Moscow
On March 29, 2026, Moscow's prestigious Karo 11 Cinema hosted the seventh WORLD DANCE FESTIVAL RUSSIA, an extraordinary event where creativity met the glitz of show business. This was more than just a competition—it was a celebration that united over 900 dancers from diverse backgrounds, ages, and experiences.
Feel Like a Star!
Participants walked the glamorous "Red Carpet," gave interviews, and basked in the thrill of being in the spotlight. From debutantes to seasoned professionals, everyone experienced the joy of performance amid applause and admiration. The day culminated on a legendary stage known for exclusive film screenings and award ceremonies, creating unforgettable moments for every dancer.
Open to All!
This festival welcomed both seasoned performers and newcomers, with the youngest participants aged just 3 to 4 years old, alongside creative mothers from the "Mechta" studio. Every dancer had the opportunity to shine and connect with fellow enthusiasts.
Expert Judging and High Spirit!
The jury featured esteemed choreographers and dance industry stars who recognized the heartfelt performances rooted in passion and creativity, focusing on love for dance over mere technique.
Gratitude and Community!
Organizers and partners dedicated themselves to youth development and promoting healthy lifestyles, emphasizing the importance of nurturing children's talent.
Join us in celebrating the vibrant unity of dance, creativity, and joy. Feel the artist within you! Check out the official groups for captivating photos and performance videos. Don’t miss your chance to be part of something truly special!
Source: MosFocus Magazine – mosfocus.com