4 Secrets to Building an Atmosphere for a Complete Salon Experience
Your clients come to you seeking the ultimate in beauty and style, and you've established the bar for relaxation by setting the stage with your salon decor. Gorgeous interior decorating is a substantial part of the experience, but let's not forget the extras! Enhancing your client's total salon experience is a must in developing repeat business. Uniformity Though you don't want to stifle creativity of your stylists, there's no mistaking that uniformity is pleasing to the eye. Whether you choose an all black dress code or a more relaxed open policy, the icing on the cake is the stylist apron. Your salon culture and favorite brand can help you choose the right apron for yourself or your stylists. Comfort Dust off your rose colored glasses for just a moment and take a seat in your waiting area. Too much visual stimulation from excessive catalogs or magazines, uncomfortable seating and harsh lighting can ruin a client's experience. A set of throw-pillows, a vase of flowers and lower wattage bulbs are simple, inexpensive additions that will help relax your client so he or she will relax and enjoy your services. Place retail products and signage so that it is inviting and intriguing. Privacy A full salon is what we hope for every day, so privacy can be hard to offer a client. As an alternate solution, offer the powder room (decorated, softly lit and without clutter) as a place where he or she can don a robe, place bags or simply freshen up before sitting in the chair. VIP Treatment When the client is finally seated in your chair for pampering, make sure the cape you have is comfortable. When you put the cape on, approach him or her from the side and slide the cape on rather than flinging it over the head. Offer a drink from your water bar, and take a moment to consult the client about his or her needs. First impressions are lasting, so make your clients' experience the most comfortable possible. If you're looking for the best salon products, capes, and aprons, visit salonservicegroup.com today!