#sam mohan

[desiexxpress-blog]

realest shit doe

[spoilt-ideas]

Yolk; Identity design; Bangalore The logo for this photography studio initially used a very dated font reminiscent of those used by fashion houses in the late 1980s. The founders Kalpana Kumar and Sam Mohan were keen on having the centre (egg yolk) element but very happy to let go of the gray coloured, thin font. By strengthening the logotype and making it bold, we lifted the identity to meet the standards of the work the studio delivered. The typography was drawn in italics to add to the character of the company.

[autopilot-co-in]

Killing the Stereotype II; Bangalore The Second part of ‘Killing the Stereotype’ incidentally fell on the same day as the first. Themed around the 1980s electronic scene and post-modernism, ‘Revenge of the Sonic Sadhus’ was a comeback gig aimed at exhibiting a collective art experience through the eyes of a visual disc jockey, a light artiste, photographers and a sound artiste. The artists involved in this episode were Peter Rajesh Joachim (VDJ), Sam Mohan, Neha Bajaj and Jui Patravali on the photo sets, Pritham Kumar (lights) and Kashyap Murali on the sound sets.

[autopilot-co-in]

Killing the Stereotype II (Sonic Sadhu rampage); Mumbai & Bangalore Starring as autopilot’s sonic sadhus; Aditya Gurudev and Hari Adivarekar twitched, jumped and gibbered this and that while spray-painting the autopilot logo on the walls and roads of Bangalore city. Their madness was documented in a film by Sam Mohan and Aloke Shetty with the help of Kalpana Kumar. The skit was coordinated and organised by Ridhi D’Cruz and Kashyap Murali in Mumbai, and Johana Barretto in Bangalore. The on-ground guerrilla promotions were supported by this 20 second edited footage and became one of the two pre-event video promos made for the gig.

[du-style-sinon-rien]