Sangeeta Chacko, Head – Corporate Communications, Percept, addressed over 100 SME’s at a National Seminar hosted by National Chamber of Commerce & Industries India and Quality Brand Times in Mumbai. Titled ‘The Art & Science of Entrepreneurship’, the presentation focused on Innovation, Branding, Omni-Channel Marketing Communications, safeguard of Brand Equity, ROX and the necessity of integrating Artificial Intelligence, ML & Voice Interface across B2B and B2C strategies. Other speakers and guests included veterans from ASSOCHAM, Entertainment, Banking, Chemicals, Education, FMCGs, Infrastructure, IT and Manufacturing industries along with members from NEHRDO, Quality Brand Times, National Economic Growth Times and CEDR. The event culminated with an Awards Ceremony that recognized professionals & pan-India SMEs for their innovation, excellence and outstanding contribution to the industry.