#scienceofsharing

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Rather than trying to manufacture shareable content, find what's shareable about your brand - maybe it's a new product or a cause or initiative.

Brandon Evans, CEO of Crowdtap, at the Science of Sharing

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There's a lot of opportunity for brands on foursquare, if more brands would get on it. I'm a big foursquare user but I use it more for discovery than to interact with brands.

Lauren Drell, Associate Editor at Mashable, at the Science of Sharing

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The thing with the Old Spice campaign is that people try to recreate that viral effect, but social media is more about small wins and sustained efforts.

Brandon Evans, CEO of Crowdtap, at the Science of Sharing

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The average revenue per share on Facebook is $2.10. All of a sudden, you're seeing customers you never thought about. A group might only spend $100 each, but they're making you $125 through their sharing.

Michael Lazerow, CEO of Buddy Media, at the Science of Sharing

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Instead of repurposing TV content for YouTube, Old Spice and Toyota created unique digital content, which went viral and caused double-digit sales growth.

Frank Torres, Senior Video Strategist at YouTube, at the Science of Sharing

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YouTube is the second-largest search engine...people use it for a broader-type search than Google, which allows more unintentional discovery.

Frank Torres, Senior Video Strategist at YouTube, at the Science of Sharing

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If you reward your existing fans, they'll feel a deeper relationship with your brand and that will increase sales.

Lauren Drell, Associate Editor at Mashable, at the Science of Sharing

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I think we're moving to a post-Facebook.com world...using the social graph, tools and data to drive business is phenomenally important...90 percent of our resources are being directed outside of Facebook.

Michael Lazerow, CEO of Buddy Media, at the Science of Sharing