Jan 12, 2020
Scott Chasserot
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Scott Chasserot
scott chasserot - marina abramovic
nyc 2010
originalideal.com
British photographer Scott Chasserot came up with a fascinating technique for determining what people subconsciously wished they looked like.
Scott took head shots of 15 people and created 30 distinct versions of each person's face. Afterwards, he showed the various portraits to them while they were connected to a brain scanner to determine which one they favored.
Using a Brain Scanner to Find Out How You Wished You Looked
via Fast Company
Scott Chasserot, 'Original/Ideal', 2014
In his project 'Original/Ideal', photographer Scott Chasserot tries to answer the question “What would we change about ourselves if no one were looking?” Using photography, image manipulation software, and an Emotiv EEG brain scanner, Chasserot’s project attempts to discover each individual’s ideal self-image without having the subject utter a word. It’s an interesting combination of art, science, and perception.
The first step of the process is to remove or reduce accessories and enhancements from the subject being photographed. Makeup is removed, hair is pulled back, clothes are adjusted so as not to appear in the frame—the goal is neutrality. The photograph is taken, then manipulated into 50 versions, each with tweaks to facial features, head shape, colouring, and more. The subjects are then hooked up to the Emotive scanner which records brain activity while they are shown the altered images. The scans are examined for signs of “engagement”—particular mental focus which Chasserot interprets to be a positive reaction. The image that produces the most positive brain reaction is thought to be the subject’s ideal version of his- or herself.
“What do we find instinctively beautiful in the human face, and how does this translate to self-image?”
It’s interesting that Chasserot equates an unvoiced preference to instinct. After all, even though the person’s reaction to his or her images is ungoverned, societal influences, cultural ideals, and pre-existing ideas about attractiveness are all learned, not instinctive.
“The methodology is still in pilot study phase. There is plenty to be improved upon. The ‘Ideal’ image is simply the one with the greatest positive reaction immediately after presentation and that cannot be distinguished from any theoretical, specific ‘ideal self’ reaction.”
The IDEAL YOU, According to YOUR SUBCONSCIOUS Mind by Scott Chasserot
The IDEAL YOU, According to YOUR SUBCONSCIOUS Mind by Scott Chasserot
It seems we are never quite happy with the way we look. Unfortunately, often we fee we can look better. But what is considered ‘better’ or more ‘beautiful’?
A project created by Scott Chasserot called the Original Idea, found a way, with the aid of technology, for one to reveal their ideal physical self according to what THEIR subconscious thinks they should look like.
The project website, Origi…
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Marina Abramović by Scott Chasserot
“I want to enlarge the idea of performance, to invite scientists, philosophers, people who are dealing with completely different subjects to talk in relation to the body and the performance world.”
- Marina Abramovic about Marina Abramovic Institute