How can we deconstruct stereotypes? Scott Plous suggests using counter-narratives in order to do so. "In a study on the effects of counter-stereotypic imagery," he writes, "...Irene Blair and her colleagues found that implicit gender stereotypes declined after people spent a few minutes imagining a strong woman" (Plous 21). By introducing examples to oppose narratives of dominance, we can change stereotypes people hold about themselves and others.
Plous also discusses the extreme impact social media, television, and advertisements have on creating and reinforcing stereotypes. I believe we can promote change by writing shows and movies, and crafting advertisements that serve as counter-narratives to the dominant societal perceptions of groups (such as women and minorities). In doing so, this counter-stereotypic exposure should result in a reduction in stereotypes.
Citation:
Plous, Scott. "The Psychology of Prejudice, Stereotyping and Discrimination: An Overview."