ScUber: Uber has Launched a Rideshare Submarine
Uber recently launched a rideshare submarine service and you guessed it, it is called ScUber. ScUber will take riders around Australia’s Great Barrier Reef for $2,000 for two people. The $2000 covers a submarine and helicopter ride. It will take guests on a full one hour trip around the reef. ScUber was launched to raise money for the protection of the reef.
The Great Barrier Reef is the largest living organism on Earth and it is full of a diverse range of aquatic life. It has been severely hurt by climate change. According to a study recently published in the journal Nature, baby coral in the reef has declined by 89%, and mass-bleaching events caused by climate change have decimated large portions of the aquatic life.
ScUber will only be available for a limited time only, it will run until the 18th of June. The main service is only available to riders based in Queensland, Australia. Other regions will also have a chance to participate by entering in a contest. The contest will give the winner and a friend an all-expense paid trip to Queensland and a free ride on ScUber. The winner will be chosen based on pleas limited to just 25 words. Uber is awarding a total of six of these all expensed paid trips. It will be awarded to various regions around the world and submission must be sent in before the 1st of June.
Uber plans to match the dollar made from ScUber, they will then donate an additional $100,000 to Citizens of the Great Barrier Reef. The proceeds will be used to help protect the reef from future harm.
Uber and Its Others Vehicles
The submarine rideshare service won’t be there the first time Uber will be using other vehicles. They once launched a helicopter service called UberCHOPPER. The helicopter services took riders from Mysterland festival and provided aerial tours of Amsterdam. The submarine rideshare service and UberChopper are more of marketing stunts than long term revenue generating services.
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