Ruffles - Secen Secene Facebook Campaign
Case:
In Summer 2009 Ruffles brand wanted us to create a campaign which will attract social-media users into the brand's active communication. The campaign has to cover all of the brand's urban, extreme, social stance and "most's"(slogan) in its set-up.
Solution:
We have created Turkey's first web application which uses ''Facebook Connect''. The project was simple. We have given facebook users a right to choose and to be chosen in 5 categories of "most's". For example: most scorer, most good looking, most extreme. Chosen profiles has created top list of among users in their categories. After a profile connected through facebook every action done by user will be posted on his/her wall.
Results:
- People who are familiar with "Compare People" application adapted very well. - 1M facebook users were reached - 400K played
Role:
Idea Development, Project Management, Project Planning, Client Coordination
Awards:
Best social media campaign - Digital Age (TR)
Project Link: www.secensecene.com